Dos Toros Website
At Dos Toros is an east-coast based restaurant chain dedicated to sharing our love and passion for the Bay Area Mission-style taqueria experience.
Year
2024
Category
Food & Beverage
Type of Work
Branding
Product Design
Product Management
The old Dos Toros website wasn't representative of the modern brand and delicious, food that we make. It looked like it was made in the early 2000s, had few images, and lacked a strong message.
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Our goal was to build a brand new website that drives ordering, highlights menu variety, and modernizes the brand.
the old website
new website design
We first developed the text styling and component set, and used that to build out key elements like headers, footers, and menus.
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We analyzed page traffic and information hierarchy to make sure the most important content was easy to find at the touch of a button.
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We collaborated closely with the marketing, tech, and strategy teams to determine where and how we wanted to send marketing messages, and landed on a mix of carousel, hype bar, and photo + paragraph elements
We conducted competitive reviews of best-in class fast-casual brands, and then built out the remaining website, page by page.
With every page, we kept a focus on bright, summer-filled visuals, and clear, quirky copywriting.
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We took the most creative liberty with our About Us page, where we wanted to tell Dos Toro's full origin story starting from our founders, Leo and Oliver. ​This page includes the most animations, to highlight the fresh, raw ingredients we use, and a home-grown touch with early photos of our founders.
the final product
The new website was then built over approximately 1 month by one engineer, and myself as the product manager & quality checker.
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Check out the website at dostoros.com
