Dos Toros App
At Dos Toros is an east-coast based restaurant chain dedicated to sharing our love and passion for the Bay Area Mission-style taqueria experience.
Year
2023 - 2024
Category
Food & Beverage
Type of Work
Research
Branding
Web Design
We overhauled the Dos Toros app and ordering website in early 2024, delivering a vastly improved ordering experience, bundled catering ordering. We saw metrics like order-start-to-complete drop significantly
Given our lean engineering team, and the fact that we had to launch a new app for our sister brand, Chopt, and the Dos Toros website in the same time frame, we decided to partner with a third party vendor to build the Dos Toros iOS and Android apps.
the old app
The old app was powered by LevelUp, a subsidiary of Grubhub that shut down in early 2024. Much of the UI was unable to be adjusted, and gave an overall disjointed ordering experience. We sought to streamline that.
competitive research
We looked both within and outside the food industry to find the best-in-class customer experience, and ideated off the winning features.
app build
We partnered with Lunchbox to provide the backend framework of the app build, but entirely elevated our brand imagery, menu design, and customer onboarding flows.
the new app
